When it comes to any type of training, particularly employee training in the customer service arena, the most powerful tool that can be used is video. The reason for this is because video is effective and is usually enough to keep the interest of those watching it. This is especially true when the video can be watched at the viewer’s convenience. The viewer is likely to retain much more of the information on the video then they would if they were instructed to watch it at another specific time. This makes customer service videos a fantastic option.

Benefits of Using Video

For the company, video offers a very cost effective option to any print materials. Just a short video can deliver quite a bit of relevant information to the viewer. By keeping the video rather short, the viewer is more likely to remember most if not everything they watch. This is why it is said that video gets results because it increases your brand visibility. Another benefit of using video is that the message is always the same, which is important during any kind of employee training. People that are watching the video can watch it over and over again and nothing changes. Consistency is crucial in training.

Video Training Techniques

Video shows training in action. This is impossible in any other type of employee training format. Video shows emotion and can be extremely persuasive, which makes it an incredible medium. Also, with video the viewer is only getting the message that you want to send and nothing more. Especially businesses that are geographically diverse, video service training is a worthwhile option because it reduces costs and makes any training information available immediately. Often it is new staff that will benefit most from customer service videos but not always as these videos can be used for many other applications too.

Visual Clues

One of the benefits of using video for customer service training is the use of visual clues that can be gained from them. When viewers are able to see posture and facial expressions they are much more likely to comprehend what is expected of them. While verbal language is very important, body language plays an equally important role. Video allows this to help in the training process.

What Customer Service Really is

Customer service is the core of any business since there can be no profits if customer needs are not met. Going the extra mile for customer service training can only benefit a company. After all, it is the satisfied customer that becomes loyal and spreads the word about your company that drives in the best volume of repeat customers.